The book The Discipline of Market Leaders (Michael Treacy and Fred Wiersema, Perseus Books, 1995) suggests there are three foci for the marketing efforts of organizations. Best Price, Best Product, and Best Solution. A Best Solutions effort focuses on the needs of the people being served rather than how to provide cheap products, the best—perhaps most expensive—products, of the best fits of products for a client.
FaithSoaring Churches, rather than seeking to provide either the cheapest programs, ministries, and activities, or the highest quality programs, ministries, and activities, seek to provide those programs, ministries, and activities that are the best fit for the people connecting with the congregation. They start with the people being served rather than the church doing the serving.