“By giving people a spiritual vision, we want them to experience that they will in fact benefit by making their resources available to us.” (Nouwen, p. 19)
Fundraising is not a one-way street where the donor is asked to provide funds so that the recipient can benefit. Donors become a part of the ministry. They are a participant in the vision., and we hope become captured by that vision. If the donation only benefits the recipient, then it is not fundraising in a spiritual sense.
Henri J. M. Nouwen. A Spirituality of Fundraising (Nashville: Upper Room Books, 2010). [See the book at https://amzn.to/2G0Dfd4.]