Insight 239: FaithSoaring Churches Project a Missional Identity
Congregations seeking to transform are authentically and significantly involved in missional efforts in their community context and beyond to the extent that it becomes part of their brand, image, reputation, and appeal. They are known as a caring community who focuses on causes that alleviate and eliminate the hurts of people.
It causes people to say they want to be part of that. These congregations also engage in efforts that people from the community context can participate in without having to make a commitment to the congregations, while at the same time experiencing the love of the congregation.