Insight 238: FaithSoaring Churches Tell Their Story
Congregations seeking to transform do not hide either the Good News of the Gospel, or the good news of what is happening in their congregation. Many congregations have a positive story of ministry and spiritual focus to tell, but they fail to tell it.
Congregations seeking to transform use traditional media such as newspapers, radio, and television to tell their story. They also use the growing digital world to tell their story on the internet and through social media. Even though they may not be experts in social media, they find people to help them for whom social media is the norm.