Insight 218: FaithSoaring Churches Connect with People Rather Than Attract People
Congregations seeking to transform connect with people in the community context because their concern is engaging people in a Christ-centered, faith-based journey. Congregations seeking to grow their attendance to make the church successful keep trying to attract people to attend the church. Connecting is primarily concerned about people. Attracting is primarily concerned about the congregation.
Connecting with people is the much-preferred method of transformation, yet it is a difficult pathway for congregations who have become overly churched and really do not speak the language of the unchurched people in their community context. Attracting seems easier than it really is.