Congregations seeking to transform are aware of the theological diversity creeping into their congregation. Not everyone believes the same thing. Not everyone believes what their denominational core doctrine says. Not everyone knows what they believe. Many people are confused about what they believe, and what their congregation stands for.
These congregations see this as an opportunity to go deeper in dialogue within their congregation and community context about theological convictions and the implications they have for ministry. The reputation of their congregations becomes one where people are encouraged to embrace a challenging and prophetic faith that impacts their lifestyle.