Social media has complicated an already complex and confusing communication system for congregations. In communication in congregations the greatest illusion is that clear communication has occurred. Communication to a congregation’s context and various target groups is also increasingly complicated.
A great social media presence–like having a professional and clean web presence–is an essential part of relationship networking for congregations seeking to transform. It is a skill that may not be present within congregations, but one they need to hire. It is also a skill that must be developed among people connecting with the community context and with various target groups.