An increasing number of people appear to check out the web site of congregations as a criterion for deciding to visit any specific congregations. Particularly for people under 50 years old web sites are very important in creating a first impression.
As a result, web sites must look professional and clean. They must show congregations are technology savvy. They must focus on visitors/guests by providing helpful information a first-time visitor/guest would want to know. They indicate a deep concern for the spiritual and fellowship/community needs of visitors/guests. They must contain an inviting call to action.