Congregations needing to transform are often in denial about reality. They do not clearly understand the challenges of their current situation. They typically believe their situation is better than it really is. They believe it will take less efforts or a simple fix for them to transform. This is almost never true. But, because it is their reality they believe it and act on it.
What they need to begin a transformation journey is an honest, outside third-party assessment of their situation, and the will to hear it and act based on it. Truth is hard to hear.