It is a common fantasy for many congregations that they need to reach young families with children. However, there is a demographic of congregations whose chances are slim and none at being successful. These are congregations where less than 20 percent of the active adults are less than 50 years old,
These congregations should consider becoming a Church@50+ that intentionally focuses on households headed by adults age 50 or more. These empty nest and senior adult households have a unique collection of life stage needs and leadership resources to contribute to a continually renewing vital and vibrant congregation.