Congregations seeking to transform play the same tune when communicating their identity, mission, and vision. It is not that there is conformity and that the message is being controlled, it is that everyone is onboard with communicating a clear and consistent message. Communication is tough in a world where the messages we receive are like trying to get a sip of water out of an open fire hydrant.
Playing the same tune means there is a coordinated communication strategy in the congregation. It means that staff and lay leaders understand and proactively seek to communicate the essence of the congregation with clarity.