Congregations seeking to transform regularly evaluate their digital communications strategy. Annually is essential, but more regular, every 120 days, may be preferred. They ask questions such as these: Who are we trying to communicate with digitally? How are we trying to communicate with them? Is it working? How well? Do we really know their communication patterns and have fit our strategy into it?
Do we need to advocate to people who do not communicate much, or any, digitally the advantages of communicating in this manner? Do we need to encourage people to “Go Paperless” regarding their communication from our congregation?