Congregations seeking to transform act like new people are expected by clear information on their web site as to how to attend the church, directions to the church, where to enter the parking lot, where to park, where to enter the buildings, and where to go for various experiences. They have clear external signage that mirrors what they have already seen on their web site.
Doors are unlocked and even open, if possible. Greeters are present at the doors to reinforce what people have already read, and to welcome them and answer their questions. And this is just the beginning.